Lucky Brand Launches Fall's Coolest Statement-Making Denim Jacket - Allure Magazine

No matter how old we get, PSL season still makes us want to go back to school—well, back-to-school shopping is more accurate. Luckily, our favorite designers feel the same way. For those of us with a serious case of nostalgia, Lucky Brand is bringing us a capsule collection that delivers big on old-school vibes.

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The fashion retailer is teaming up with Los Angeles-based artist Ornamental Conifer—known for his punk-y yet brightly colored artworks featuring idioms and eye-catching typography—for a capsule collection of graphic tees, vintage bandanas and one-of-a-kind hand-painted denim and leather jackets.

Lucky Brand and Ornamental Conifer denim jacket

Courtesy of Lucky Brand

“I want the collection to emphasize that we, as humans, are all unique,” Conifer told Allure. “I understand that sounds very corny, but I feel very strongly that we, as a society, have yet to really comprehend the impact that the digital age we live in has had on us as people. Each jacket I made is completely unique, there is no chance that you will meet someone else wearing the same piece as you.”

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The customized denim trend has been picking up steam this season. For such a style staple, the denim jacket has been reinvented more times than we can count. This latest take on the wardrobe essential is adding an extra dash of cheekiness to your fall closet. Part wearable art, part killer fall coat, the Ornamental Conifer denim and leather jackets feature hand-painted punny yet thought-provoking verbal messages—adding some edge to the to a pretty standard jeans company.

“For us, collaborating with someone as authentic and creative as Conifer came very naturally because we’ve always embraced individuality. His aesthetic is so original and brought such a fun and optimistic touch to iconic Lucky Brand pieces,” Kin Ying Lee, Lucky Brand’s chief creative officer, said in a statement.

The entire capsule collection will launch online and in select Lucky Brand stores on October 14. The vintage bandanas and graphic tees will both sell for under $50, but the jackets will cost you. For one of the 59 unique denim and leather jackets, you’ll have to shell out at least $750. Despite the price tag, there is a major case to be made for investing in one-of-a-kind closet items—with an Ornamental Conifer original, you’re literally getting a piece wearable art. Something tells us your high school art teacher would seriously approve.

Allure's fashion director, Rachael Wang, shares her style advices:

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