7 New Denim Designers You Need to Know Now - Vogue.com

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After 55 years in business, Fred Segal recently launched its first in-house apparel collection, including some great classic jeans. The price point is similar to other designer denim labels—around $198 to $220— with some Japanese selvedge ringing in a bit higher. The jeans are available at Fred Segal as well as select U.S. specialty stores and international retailers.

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Fred by Fred perfect skinny indigo jeans, $235, for information: fredsegal.com; Fred by Fred Segal perfect skinny medium vintage jeans, $220, for information: fredsegal.com

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Whether you relate to Khloé Kardashian’s curves or just envy her style, her new denim label with Emma Grede (wife of Frame Denim co-founder Jens Grede), Good American, is great news for women who want a stronger, less rigid look. Designed to create and enhance curves, the jeans will come in size 0-24. Kardashian even scouted real girls for the launch campaign through social media: “This isn’t just about finding the perfect pair of jeans, but embracing your body and being proud of all that you are,” she says.

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Like vintage, but better: That’s how a lot of women might describe Grlfrnd, a new denim label based in L.A. Grlfrnd jeans combine the look and feel of vintage denim with more feminine, fitted silhouettes, so you don’t have to worry about the “diaper” situation you often get with old men’s Levi’s, and you can highlight your waist, all without going to the tailor.

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Grlfrnd Karolina high-rise skinny jeans, price upon request, for information: revolve.com; Grlfrnd Miranda shirtdress, $160, revolve.com; Grlfrnd Natalia high-rise skinny split jeans, $228, revolve.com

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Sophie Hardeman prides herself on using conventional denim for her totally unconventional jeans. Trompe l’oeil patterns and clever construction—like a pair of baggy jeans that looks like two pairs layered on top of each other—set her apart in a crowded market. The androgynous sizing (the styles are unisex) means you’ll agonize less over the number on the tag, too, and just buy the jeans that look the coolest on you. (And isn’t that a revelation?)

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Hardeman BIC pen jeans, price upon request, for information: vfiles.com; Hardeman BIC pen jacket, price upon request, for information: vfiles.com

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Moussy isn’t exactly a new brand—it was founded in Japan in 2000—but it’s opening shop in the U.S. for the first time this fall. Many of the women’s jeans are based on classic men’s styles, so you won’t find any stretchy leggings or low-rise styles here. We have our eye on the patchwork jeans, ripped-up skinnies, and seamed cropped flares.

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Moussy Latrobe tapered jeans, $290, for information: moussy.ne.jp, Moussy, NYC, 646.600.6012; Moussy random cut wide straight jeans, $215, for information: moussy.ne.jp, Moussy, NYC, 646.600.6012; Moussy Fontana patched tapered jeans, $355, for information: moussy.ne.jp, Moussy, NYC, 646.600.6012

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Everyone has their “thing,” and Danielle Bernstein’s is overalls. In fact, she loves them so much that she calls them her “second skin.” The blogger parlayed her affection for the onesie into a collection of overalls called, fittingly, Second Skin Overalls. Prices range from $185 to $230.

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We all know our Wranglers from our Levi’s, but this fall we’re turning our attention to a few new denim upstarts. You’ve likely never heard of the likes of Moussy, Hardeman, or Grlfrnd, but we suggest you bookmark them all now. We’re introducing seven noteworthy brands here, and each is totally different: One is a resource for classic, easy-to-wear skinnies, another is full of ’70s touches, and another prides itself on being a little, well, strange. “There is really something for everyone these days, but I’m most excited about the vintage-inspired, good ‘ol blue jeans Moussy has really nailed,” says Vogue.com’s resident denim expert, Kelly Connor.

Whether it’s those vintage-inspired blue jeans, a trompe l’oeil print, or a winter-white flare that you’re after, read about all seven of our favorite new labels in the slideshow above. If you weren’t already in the market for a new pair of jeans, you’ll likely want one—or three—now.

&nbs

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