Fast Retailing Co. is proving its seriousness in the jeans market and its commitment to premium denim label J Brand by opening its first center focusing on denim innovation in Los Angeles.
A 15-minute drive from the two-story brick building that houses both J Brand’s headquarters and a factory that produces clothing specifically for the premium denim line, the Denim Innovation Center is the sixth in Fast Retailing’s worldwide network of research and development sites. Its main R&D center in Tokyo, where Fast Retailing is based, is devoted to product design. One facility in Shanghai is entrenched in the production process as it is close to the factories that manufacture clothes for Uniqlo. A spot in New York specializes in trend research and conceptual work, and another center in Paris allows Uniqlo to work with European collaborators such as Christophe Lemaire. It also runs a location in Los Angeles separate from the denim-specific center. It declined to disclose how much it has invested in the Denim Innovation Center, which employs 10 people.
“Los Angeles is very important. Not only the wash houses, there are many brands here and many good retailers,” said Masaaki Matsubara, who is J Brand’s head of design as
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