These days, a good old-fashioned pair of jeans are a dime a dozen. From the local thrift store to the Paris runway, jeans are one of the fashion industry's most treasured wardrobe essentials. Given their ubiquity, brands are coming up with fresh and innovative ways to make their jeans stand out from the bunch. Take London-based line M.i.h. Jeans, for example. They recently launched a new customization service called The Denim Girls Project, to give your favorite pair of jeans a one-of-a-kind flair.
On the brand’s website, shoppers can pick up embroidered and patched jeans, or refresh old styles of their own. The goal? Make your jeans stand out in the best way possible. “I was inspired to bring together our network of denim girls to collaborate on this exciting project where they can make their denim their own in a way that hasn’t been done before," Founder and Chief creative officer, Chloe Lonsdale, explains. "I love the fact our customers can ultimately co-create their own product with us for a totally unique result.”
With seven iconic M.i.h Jeans denim styles available and a nearly infinite of offering of personalization possibilities, the service is an ideal one-stop shop for denim enthusiasts. And if you want a customization that isn't directly offered on the site, you have the option to connect with the design team to make your denim dreams a reality. Take it from us: all the cool girls will be rocking customized jeans this season. Head over to mih-jeans.com to get a head start on the trend.
Related: Shailene Woodley’s Secret to Mastering Head-to-Toe Denim
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