Thanks To Eckhaus Latta, Jeans For The Cool Mom Are Here - Refinery29

“To feature our classic denim, we wanted to create a classic denim campaign that showcased the jeans first and foremost, but fused with our signature casting and playfulness,” designers Mike Eckhaus and Zoe Latta said via press release. And instead of showcasing their spring 2018 denim line with any old campaign, the duo chose instead to troll iconic denim ads of the past, a move much more aligned with their provocative image. “The self-deprecating nature of clowns became the perfect fit,” they added. Shot by photographer Hanna Moon, the images feature model May Hong, Camila Venturini (of the @fotine_paura duo), adult actor Brody Blomqvist, and more.

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