While the word organic has become commonplace in American dialogue—whether it’s used to describe vegetables, face creams, or cotton—surprisingly, it’s a relatively up-and-coming stamp of approval in Denmark. The city of Copenhagen is suddenly bursting with new organic restaurants, skincare companies, and now, fashion labels. One such brand leading the charge is Blanche, a new line of eco-conscious denim that was launched in August 2017 by fashion natives Mette Fredin and Melissa Bech. Fredin is the creative director, and Bech, the commercial director, but they work in tandem on everything, including design, marketing, and branding. While Blanche does include ready-to-wear and some cool logo merch, the jeans are the sweet spot. Everything is made locally in Copenhagen using Global Organic Textile Standard–approved fabric and deadstock fabric. Prices for the wide range of denim run from around $150 to $216, and, at the moment, Blanche is only available in select Scandinavian retailers. Bech and Fredin are expanding quickly, however, and they say expansion into the U.S. and the rest of Europe will come soon.
“We wanted to start at the heart of women’s denim: the iconic straight-leg cut,” Bech explains. “But for Fall 2018 we really explored new cuts, materials, and different ways of working with denim.” Bech and Fredin showed that collection this week in Copenhagen, and while there were a few misses when it came to the ready-to-wear, it was certainly an impressive outing for a newborn brand. They played with wide-leg and boot-cut denim, some subtly embellished with hints of piping and a split leg. There was also a pair of tattered denim capris and a structured deep blue denim jacket that will undoubtedly attract the city’s most fashionable customers, even if that’s not necessarily what these Danish designers are after. “We want Blanche to be for everyone and anyone,” Fredin says. “To us, our design is about the values and sentiments of the people wearing the clothing rather than who they are.” What feels refreshing about Blanche, aside from the fact that there aren’t any other sustainable denim labels based in Copenhagen, is its approach. It’s organic because of the materials and production strategies, but also because there are no added flourishes or flavors to appeal to a hyper-trendy crowd. In other words, these jeans are anything but artificial.
http://ift.tt/2FE7BO7
0 Response to "This New Denim Label is Paving the Way for Sustainable Fashion in Copenhagen - Vogue.com"
Post a Comment