AG Jeans Just Upped The Game In Sustainability Without Comprising On Style - Refinery29

AG has long been a leader in both the denim and sustainability sectors. The label already uses Ozone Technology, which reduces water consumption by half during the production process, recycles around 1,400lbs of scrap material per week, and uses natural and biodegradable materials like Tencel and Modal. "The return on our new machinery isn't huge," a brand rep tells Refinery29. "We'll maybe see a return on investment in 20 years - this technology is expensive - but taking these steps it's so important to us."

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