Why Levi's Is Partnering With Amazon to Become a Denim King - TheStreet.com

Back to blue?

Levi's (LEVI) is once again a public company, after it was taken private in 1985. The company, which debuted on the New York Stock Exchange last week, has been working to stay relevant in the age of athleisure. 

Harmit Singh, Levi's CFO, says that the company has been able to maintain its success by sticking to its roots in denim and partnering with Amazon (AMZN) . 

"Amazon is a great customer for us and we've been working with Amazon brilliantly for the last couple of years. Um, and so we don't compete, you know, we work together, but importantly we have brands. We have a very successful and in a business called direct-to-consumer that's been growing and growing at a breakneck pace," said Singh. "So, our business that used to be skewed towards wholesale is today, you know, a business does broader, we have a direct-to-consumer business that's growing and we have a wholesale business that is growing. And as I said earlier, if you think about our digital ecosystem, which includes the amazon.com, the pure players are Levis.com and Dockers.com as well as wholesale .com like Macys.com etc. That business is about 10% of our business, and it's been growing in the mid-teens."

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