Brace Yourself, Denim Underwear Is Going To Be All Over Coachella - Refinery29

Each quarter, global fashion search platform Lyst names the most coveted brands and products of the season, breaking down the data behind the shopping habits of more than five million shoppers. The Lyst Index tracks search data, sales, and product mentions on social media, including the way they can impact a brand's sales — which is perhaps why, Lyst is already clued into the major must-haves for festival season.

https://r29.co/2P3G7Hx