- Founded by three Under Armour alumni, Revtown is a startup specializing in performance denim at affordable prices.
- The jeans use Revtown's signature Decade Denim, which is made from Italian yarn and dynamic four-way stretch materials. It's not your typical stretchy denim.
- At $79 each, Revtown performance jeans are more affordable than most basic jeans.
- You can save even more by creating your own Revtown Crate for as low as $228 — you'll get two pairs of jeans, two shirts, and a T-shirt.
All jeans more or less look the same, so I refuse to pay hundreds of dollars because a high-end brand put its logo on the inside tag and buttons. For that reason, I've spent years trying to find jeans that are good quality, affordably priced, and comfortable without that too-tight jeggings feeling. It was a real struggle for me until I came across Revtown jeans.
Founded in Pittsburgh by three Under Armour alumni, Revtown is a new startup that makes performance denim for men uninterested in the unnecessary complications of shopping for jeans. And, in an unexpected but welcomed twist, the prices are so affordable they're almost too good to be true.
Henry Stafford, Under Armour's former chief merchandising officer, Steve Battista, a former senior vice president of creative at Under Armour, and Matt Maasdam, the former head of the Under Armour's e-commerce unit are at the helm of the company. The three of them set out to create quality denim, straightforward fits, and unbeatable comfort — and it's clear they've achieved just that.
At $79 a pair, Revtown jeans are similar in price to other reasonable jeans, but as performance denim, they're far from traditional. While the goal was ambitious, their backgrounds in sportswear apparel made it achievable. Their search for the perfect material led them to Italy where they created Decade Denim. As the brand's signature material, Decade Denim is made from premium Italian yarn infused with four-way dynamic stretch and is constructed with the strongest fibers in apparel design today. The proprietary fabric is used on all of the brand's jeans.
Revtown jeans come in three fits — Sharp, Taper, and Automatic. Sharp features a slim fit that's more precise to your true size, Taper is the brand's take on skinny jeans, and Automatic is designed to be mobile and forgiving, but never sloppy. Regardless of what style you choose, Revtown ensures you always get a great fit with its digital tailor. Simply enter your height, weight, age, and body type, and they'll recommend a size for you. In addition to jeans, Revtown also sells other wardrobe essentials like performance T-shirts and henleys.
To save even more, you can create your own Revtown Crate, which consists of two pairs of jeans, two shirts, and a T-shirt all for $218-$238. Priced lower than some single pairs of jeans on the market, you'd be hard-pressed to find a better deal on jeans, especially if you're after performance.
What they're like to wear
In my experience with clothing, anything that's considered "performance" tends to costs more than the basic version. That wasn't the case with Revtown. After wearing the Revtown Sharp Dark Wash, I'm confident that I'll never struggle to find denim that's equally great in terms of comfort, quality, and price.
My first impression was that they looked like normal jeans, which is a major plus. Regardless of the style, price point, or angle brands decide to take with the jeans, in order for me to like them, they have to look like a normal pair of jeans. I've tested other performance jeans that missed that mark by including zippered pockets and reflective accents on the cuffs and belt loops.
Revtown's take on performance denim isn't just fancy jargon for the stretchy denim you can buy everywhere else — it's distinctly athletic without looking like it.
I was pleased with the fit and can say that the digital tailor does an accurate job at recommending sizes. I had more mobility in my Sharp Denim than I've had with any other pair of jeans — you won't have that restricted or uncomfortable feeling as with other denim.
Update after one year of wear
It's been a little over a year since I first reviewed Revtown jeans and I still wear them from time to time. I own a crazy number of jeans and pants, so returning to a single style regularly says a lot about the quality. They've held up extremely well to a good number of wears and washes with no change in the shape or fit.
Although I love the Sharp denim fits as they are, I had always wished there was a slimmer version available, and now there is. Last month, the brand introduced its slimmest fit, the Taper. I haven't tried them personally, but I think the new addition will be particularly great for guys who otherwise wouldn't go for a slim or relaxed fit.
It's clear that the brand has found success with their denim because they've also since built out a women's line.
The bottom line
Although my job doesn't call for any physical labor, I couldn't help but think of all the men that would find them useful in their professions. For men that work labor-intensive jobs, being able to find quality jeans at a price that won't kill you when you need to replace them is hard. Revtown jeans won't break the bank and will meet all of your work demands.
If you're tired of weeding through odd-fitting jeans and paying high prices only to be uncomfortable all day, you should consider Revtown as a new solution. With innovative materials and two dependable fits, the brand is making the process of buying and wearing jeans a lot easier.
Shop all Revtown products here
Create your own Revtown Crate here, $218-$238
Select products also available on Nordstrom here
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