This Reality TV Star Just Launched Denim-Inspired Sweats - Sourcing Journal

A new collection by Talentless, the premium basics brand owned by “Keeping Up with the Kardashians” regular Scott Disick, combines the look of denim with the athleisure styling made famous by many of the show’s stars.

The direct-to-consumer brand recently launched The Denim Collection, a limited-edition men’s and women’s line of basics made with indigo wash and dye treatments. The garments, made from heavyweight pigment-dyed cotton and potassium-finished for a soft and relaxed fit, are offered in indigo or ’80s-inspired acid wash.

Women’s styles include hoodies, sweatpants and oversized cropped T-shirts. The men’s range offers hoodies, sweatpants, T-shirts and French Terry shorts. The collection retails for $52-$139.

Talentless is focused on comfortable clothing made with premium materials like modal and cashmere—a high-meets-low athleisure aesthetic that Disick and the Yeezy-wearing, Kardashian-Jenner clan has gravitated toward in recent seasons.

Disick launched Talentless earlier this year as a “big F-U to everybody in the world that basically said that anybody that was in the reality business 10, 15 years ago didn’t have talent,” he told GQ.

Talentless indigo sweats

Indigo styles

The brand complements its core range of basics, which are sold individually or in packs of three, with seasonal color updates and small-batch capsule collections. Special editions have included a tie-dye collection and limited release featuring Miami Vice-inspired logo designs.

The brand has also made merchandise for Karadshian-Jenner-related brands, including Kylie Jenner’s line of skincare, Kylie Skin.



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