Fitcode partners with denim leader and innovator Hudson Jeans - PR Newswire (press release)

SEATTLE, Oct. 5, 2016 /PRNewswire/ -- Fitcode, a fashion data company that specializes in women's denim, partnered with Hudson Jeans to provide the denim leader's customers with a personalized, curated shopping experience that helps them find their perfect fit.

The two brands are joining forces to offer women of all shapes and sizes an easy way to find Hudson styles best-suited for their unique body types.

The partnership represents the next evolution in the Fitcode experience—and the future of denim shopping.

Visitors to hudsonjeans.com can take the Fitcode fit quiz and shop curated denim recommendations within their Fitcode without ever leaving the site.

"Partnering with Hudson just makes sense," says Rian Buckley, Fitcode Co-Founder & CEO. "Our users love Hudson's free-spirited, iconic styles, and we're excited to help enhance the buying experience."

Fitcode helps women shop for jeans by focusing on fit, not size. After taking a fit quiz, women are assigned a Fitcode based on their unique body type—no measurements needed.

Its Jeanius team hand measures each style and provides fit notes on variables that impact fit, like stretch, inseam, and rise.

"Fitcode is providing denim brands and retailers with actionable data insights to help drive more sales and increase inventory efficiency," says Loretta Soffe, fashion industry expert and former EVP of women's apparel at Nordstrom.

Fitcode also recently partnered with JAG Jeans, a brand that designs high-quality, contemporary styles for every woman's shape.

"We share the common goal of giving women the best jeans for their body type," says Barry Bates, president of JAG Jeans. "Our partnership with Fitcode allows women to shop for jeans in a time and space she is most comfortable, giving her the confidence that she will look incredible in any style she chooses."

About Fitcode
Fitcode is a fashion data company that enhances the shopping experience by focusing on fit, not size. By women and for women, it helps consumers shop with confidence, and helps retailers and brands provide a more personalized shopping experience to increase sales and customer loyalty and decrease returns.

Other supported brands include Paige, 7 For All Mankind, Levi's, Citizens of Humanity, J Brand, NYDJ, FRAME Denim, and Kut from the Kloth.

For more information, visit: www.fitcode.com.

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