Because the Kardashian/Jenner/West clan is nothing if not entrepreneurial — especially in the fashion and beauty spheres — Khloe Kardashian's latest project is an inclusive line of denim called Good American. And after weeks of teasers on social media, the first collection drops on the brand's website on Tuesday, Oct. 18 at 11 a.m. EST. According to Nordstrom, which will also stock the brand online and in select stores nationwide, Good American was inspired by the belief "that every body deserves to be shown off," and the collection — offered in sizes 0 to 24 — features "contour waistbands, stitching details and special fabrications [that] give each pair a precise fit designed to flatter every curve." Price points hover just below $200, with most pairs in the $159-$189 range.
Never shy about showing off her booty, Kardashian — who co-founded the line with business partner Emma Grede — took to Instagram on Tuesday to give fans and prospective shoppers a preview of the goods. The denim comes in three silhouettes: skinny ("Good Legs"), boyfriend ("Good Cuts") and high-waisted ("Good Waist"). Because this is a Kardashian we're talking about, bodysuits and sweatshirts will also be on offer when the first collection drops. "This is all about loving yourself, no matter what," writes Kardashian on Instagram, further driving home the body-positive message that's so prominent right now. "This is a denim revolution and with the help of my squad we are knocking down barriers! Shout out to all my diverse baddies out there... I'm proud of you!"
If you're hoping to scoop up a pair of jeans before they sell out (a distinct possibility if the Kylie Lip Kit frenzy is any indication of the fervor surrounding them), head to Good American's website right now, or keep your eyes peeled on Nordstrom's website, as it's the exclusive retail partner. We can't think of a more on-brand way to style your Pablo hoodies and Kylie Cosmetics this fall than just keeping it in the family.
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