Ford customized the van for Detroit Denim last fall when the 7-year-old garment company needed help promoting its line of jeans and women's handbags at the Denim Days trade show in New York City, said Eric Yelsma, owner of Detroit Denim.
"It kind of helped make the whole thing happen," Yelsma said.
After the October trade show, Yelsma said employees at Ford asked if they could show the van at the North American International Auto Show, which opens to the public Saturday at Cobo Center.
The Dearborn-based automaker's Transit Connect display at the auto show includes a sign explaining the history of how Yelsma turned his love for sewing into making hand-stitched men's jeans.
"They wanted to know if they could tell that story at the auto show," Yelsma said. "And I was like, 'Of course, I would be delighted.'"
Detroit Denim manufactures and sells its various lines of men's and women's denim jeans at its facility in the city's Rivertown warehouse district. The men's jeans sell for $250 apiece on Detroit Denim's website.
The company gained some national exposure last year when Yelsema and his business partner Brenna Lane were featured on the CNBC business turnaround show "The Profit."
http://ift.tt/2mP3ln3
0 Response to "Detroit Denim sews up exposure at auto show - Crain's Detroit Business"
Post a Comment