So how have designers reimagined the decade's denim for the contemporary woman? First things first: denim’s gone dark. Indigo swept catwalks across the board, from Zadig & Voltaire, Adam Selman, and Max Mara to Calvin Klein and Tibi. “Denim always appeals to designers as it has the structure to hold a shape, and is inherently cool,” Erin Fridja, founder of Bad Denim, tells Refinery29. “Dark, indigo denim is the natural way to work with the fabric, as opposed to artificially adding in patterns.”
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