This Celeb-Loved Denim Brand Is Having a Huge Sale Right Now - PEOPLE.com

Finding the perfect pair of jeans is so exhausting, it sometimes seems like the search isn’t worth it, and we should just settle for second-best. But when we spot tons of celebrities wearing jeans from the same brand, we have to wonder: Is this the covetable denim brand we’ve been looking for? Gigi Hadid, Hailey Baldwin, and Karlie Kloss (as well as Selena Gomez, Jessica Alba and more) are obsessed with denim from FRAME, which means we probably should be, too.

Baldwin’s been spotted on multiple occasions in a pair of the FRAME Rigid Re-Release Le Skinny Original jeans and Hadid loves to wear the FRAME Le High Skinny jeans. Kloss loves the brand so much that she collaborated with them to create her own exclusive Forever Karlie Skinny jeans and Forever Karlie Flare jeans. And right now, you can score 25 percent off this celeb-loved denim brand during its Friends & Family sale when you use the code “FRIENDS25” at checkout.

Our baggy five-year-old pair of jeans will still hold a special place in our closet…but we’re thinking these A-list loved jeans are going to take their place in our permanent rotation. Keep scrolling to see which styles we’ll be snagging while there’s a huge discount now through October 4.