A legacy fashion brand synonymous with women’s sportswear is stepping back into the spotlight with denim.
WHP Group, the parent company of Anne Klein, announced Wednesday that it has signed a long-term licensing agreement with One Jeanswear Group to develop and distribute a line of Anne Klein denim, following a September announcement that the brand will be arriving in China this fall. The first collection will launch in Fall 2020 with most retail prices ranging from $69-$89.
For the Anne Klein denim line, the company will take a fabric and fit-first approach to design with versatile finishes and silhouettes. The collection will encompass “iconic, cool, hip, relevant and modern design” that represents “strong, independent and powerful” women, the company stated.
One Jeanswear Group is well acquainted with this space. The company oversees design, product development and innovation for denim brands Gloria Vanderbilt, Bandolino, Jessica Simpson, Skinnygirl Jeans, Ella Moss, Nine West Jeans, Sanctuary and more.
“One Jeanswear Group is the premier Jeanswear company in North America, and a leader in denim innovation, technology and fit—making this new partnership a natural one for us,” Yehuda Shmidman, WHP Global chairman and CEO, said. “The launch of Anne Klein Jeans creates a new driver of growth for Anne Klein and deepens the brand’s assortment in distribution channels across North America.”
WHP Group acquired Anne Klein in July from former Nine West parent company, Premier Brands Group. Following the acquisitions, the group laid out plans to boost Anne Klein’s marketing, social media and e-commerce operations, and to develop new product categories.
Anne Klein currently generates more than $700 million in global retail sales with product distributed by partners including Kasper Group for sportswear, Steve Madden for footwear and handbags, E. Gluck for watches, Herman Kay for outerwear, Komar for loungewear, Marchon for eyewear, and The Jewelry Group for jewelry.
“We are thrilled to be launching Anne Klein Jeans in partnership with WHP Global,” One Jeanswear Group CEO Jack Gross said. “It isn’t every day that we are given the opportunity to collaborate with a brand as timeless and powerful as Anne Klein. We look forward to building this category on Anne Klein’s already iconic foundation.”
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