'Jean-ius': 'GMA' Tries Innovative New Denim Technology Video ... - ABC News

Transcript for 'Jean-ius': 'GMA' Tries Innovative New Denim Technology

Welcome to our denim lab. Scientific lab of denim here on "Good morning America." We're checking out the hottest new technology in fashion with "Good housekeeping" magazine's style director, Lori bergamotto. Welcome, Lori. Thank you. So good to see you. You look fabulous. Thank you for having me. Let's talk denim starting with white. Last I checked we are or not allowed to wear white after labor day. I'm so glad you asked, Lara. Please. Let's debunk. You can absolutely wear it through the fall and into the winter and we're going to show you why it's so key with new denim innovations. Here on Tatiana she's in a regular pair of white Jean, we'll pour a little dark soda on her. I know, sorry, sorry. All in the name of science. You can see the residue that it leaves and I'm sure it's happened to us all. This is why old Navy, genius innovation, these jeans are their stay white jeans and you can see I'll pour it on Sam. See how it beads up. Isn't that to cool then you would just take a paper towel and would blot this. It beads right off. We tested these in our textiles lab and this -- Have you a lab too. We're known for our lab, Lara Spencer but this also will continue after you wash them which is great because sometimes that wears off on these old Navy one, it will not. White in the winter, you don't want to get the slush or the fall kind of dirt. Brilliant and under 50 bucks. I love it. Thank you, Lori bergamotto. In what about this? There's something about pockets and where the placement is. Yes, so now that I'm a mom I understand what happens to your behind after a little age, a little gravity gets involved, right? I know. I know not of what you speak. You don't. You look fabulous. I do. For some of us gravity takes hold so what we love about Michele here is that she's so graciously volunteered as an audience member today, I think we have a before shot of her in the jeans that she came with this morning. Now, miss Michele, if you will please turn around to see the booty this morning. These are the nydj jeans. You got a free butt lift. If you turn around one more time. I want to point something out. The uplift has this optic pocket strategically placed. You have a great booty. Doesn't she and makes everything look more rounded and 300 squats a day or buy these jeans and has compression in here so everything else gets nice and sucked in. Turn around first of all. We won't look at your freezing rain Fannie anymore. You have a great shape. Sometimes we love the spandex in our jeans but kind of loosen up and then no matter how great a shape you have, they get a little -- They get a little saggy. I don't think that will happen with these. No, that pocket is so high. It's like -- Exactly. And the darts, where the darts are also another thing that will prevent that from happening. How do you feel. I feel good, really good. You get to take those home. Enjoy. So, Lara, I'm so glad you were talking about the feel of jeans and what they feel like. Because a lot of women don't like to wear genijeans because they feel like they're binding into them. Lee dream jeans our model kylie is wearing a so do you want to tell Lara how they feel. Oh, my gosh. This is that stretch thing but I just like it so comfy but then I don't want -- You're going to love this. On the inside it's lined with yogurt Ba pants so feels like yoga pants but feel how soft. That is fantastic. Online reviews people are going bonkers for these because they are so K comfortable. This looks like denim. Remember jeggings. That was an unfortunate moment too. It feels like a yoga pant. Can I see, wow, they feel Carly fioromfortable comfortable. Absolutely. And, again, under $50. Okay, so this is really awesome and another innovation. This is like a glove and I know she's not wearing jeans but wear with me. These are smart leggings. You know sometimes there's vanity sizing. Don't know what size you are so Lillian, if you press that button, this is connected to a free app on your smartphone. Smart leggings. They're starting to compress her body and you can see that it's measuring all of her contour, all of her size sflz where do we find these? On like a glove.me and they will recommend what size you are in a catalog of brands. That's unbelievable. So you don't have to remember am I zero in this, am I 10, there's too many Numbers and this figures it out for you. Lori bergamotto has her ph.d. In denim.

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