If there's anything we'd trust a Kardashian with—aside from lip contouring—it's jeans. After all, the family practically ushered in a new generation of body diversity on its own—or rather, celebration of the female form. Which is why we're so excited that Good American, Khloé Kardashian's new denim line (founded with her business partner Emma Grede), is designed to flatter and empower women of every shape and size, reminding us all that beauty isn't tied to a number, waist measurement, or size.
Khloé Kardashian's new denim line comes in a wide range of sizes—0 to 24, to be exact—and includes three different styles: Good Legs (skinny), Good Cuts (boyfriend), and Good Waist (high-waisted). They will also offer athleisure-esque sportswear, and other basics like T-shirts and sweatshirts.
In teasing the launch of Good American, Kardashian has introduced what she calls her #goodsquad, or in other words, body-positive models who are featured in the campaign. "The body revolution is here," reads the site. "A new definition of sexy."
"Good American is a denim-focused fashion brand designed for a curvier, sexier, and stronger shape," it continues. "Made in Los Angeles, Good American is dedicated to having a positive impact on the community, pledging to sustain the manufacturing of jeans in the United States and supporting charities that empower girls to realize their true potential." Because as Kardashian and Grede first discussed, "every body deserves to be shown off."
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"I'm so excited to announce my new denim brand," Kardashian announced via an Instagram post. "This has been such an incredible journey, and I feel so blessed to be able to bring this line to women everywhere of ALL shapes and sizes."
Though often subject to a lot of scrutiny by the media and public, the Kardashians are commendable for a number of things, least among them their entrepreneurial abilities. At the end of the day, this is a family of women that didn't cave under a preexisting idea of beauty – they redefined it. And of recent, [Khloé] herself (http://ift.tt/2dpfgkO) has gone through a fitness renaissance, becoming known not only for her killer curves, but her signature combo style of high-waisted jeans, tucked in top and heels. and has become known for her signature look of high waisted jeans, a tucked in top, and heels. Now, we can cop the magic for ourselves.
"Let's love our curves, ladies!" Khloé wrote to sign off on the announcement, an empowering ending that gave a nod to what's to come: jeans that make us feel as knock-out amazing as we look. Good American is available starting today online and in select Nordstrom stores.
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