Research Says Athleisure Trend is Driving Growth in Denim Market - Apparel Magazine

Research on the 2016 global premium denim jeans market says the athleisure jeans' trend is spurring growth as 2020 forecasts say these yoga pants like products are in demand. Levi's has launched a new line of stretchy jeans and also opened a new research lab to investigate new ways to make stretch pants to capture market share. Many other companies are in the same pursuit.

The complete 70-page report on the premium denim jeans market analyzing six major companies and providing 37 data exhibits is now available. 

The analysts forecast that the global premium denim jeans market is set to grow at a CAGR of 8.09 percent during the period 2016-2020. According to the premium denim jeans market report, one driver that will lead to growth is the preference for recycling jeans from plastics and other materials. Sustainable jeans are not only a concept for developed nations but are also gaining prominence in developing countries, including India and China. Indian designers have developed eco-friendly denim that is manufactured using 100 percent organic cotton without using bleach. One such example is indie label 11.11.

APAC will be the fastest-growing premium denim jeans market during the estimated period. In this region, China will emerge as the key revenue contributor to the region's market. The widespread availability of premium denim jeans has resulted in the momentous growth of the market, especially through online sales channels. Factors such as the increasing penetration of premium denim jeans brands and their rising awareness among consumers are also driving the prospects for market growth in the region. Skinny jeans constitute the highest-selling segment in the market due to their comfortable material, which allows flexible movement and versatility.

The women's premium denim segment dominated the global premium denim jeans market and will retain its dominance over the predicted period. Individuals belonging to the age group of 18-34 years old are the primary consumers of premium denim jeans. These female consumers follow style trends through magazines and social media, and perfect fit and style are the major factors that drive these fashion conscious shoppers. The introduction of four-way stretch, softer cotton, and other unique features such as heat teach, anti-odor, and windproof lines in denim jeans will attract more female buyers over the next four years.

The following companies are the key players in the Global Premium Denim Jeans Market: LVMH, Gap, Kering, PVH, Levi Strauss, VF, Armani Exchange, Citizens of Humanity, DKNY JEANS, DL 1961, Differential Brands, Naked and Famous Denim, Paige Denim, Guess, and William Rast. 

Global Premium Denim Jeans Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. To calculate the market size, the report considers the revenue generated from the retail sales of premium denim jeans to individual customers globally.

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