Target Corp. TGT, +2.95% said Monday that it will launch its first private label of 2018 next month: Universal Thread, a women's lifestyle brand focused on denim. The line will include tops, dresses, accessories and shoes at prices ranging from $5 to about $40, which is, on average, up to 10% lower than current items. Sizes will start at 00 and run through 26W, the first time the company has launched a brand with a range of sizes this broad, Mark Tritton, Target's chief merchandising officer, said in a post on the retailer's blog. Target announced plans last year to roll out more than a dozen private brands. Among those that have already launched are A New Day and Project 62. Target shares are nearly flat in Monday trading, and up 16.6% for the last three months. The S&P 500 index SPX, +0.13% is up 7.6% for the past three months.
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